Privacy Policy

Last updated: October 04, 2024

Privacy Policy

Last updated: April 17, 2026

1. Introduction

Welcome to CrafFlowMedia. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or submit a form through any of our pages or funnels. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last updated" date of this policy. You are encouraged to periodically review this policy to stay informed of updates.

2. Who We Are

CraftFlowMedia is a marketing services agency based in London, United Kingdom. We provide marketing and automation services to small businesses across the UK.

For any questions about this policy, contact us at: [email protected]

3. Information We Collect

Information you provide directly:

When you complete a form on our website or any of our landing pages, we may collect the following:

First name

Business name

Phone number

Email address

Information collected automatically:

When you visit our website or landing pages, certain information is collected automatically through tracking technologies including the Facebook Pixel. This may include:

IP address

Browser type and version

Device type and operating system

Pages visited and time spent on those pages

Referring URLs

Unique device identifiers

Other diagnostic and usage data

This information does not directly identify you but may be combined with other data to do so.

4. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your enquiry and contact you about our services

To set up, manage and deliver the services you have requested

To send you administrative communications related to your account or service

To send you marketing and promotional communications where you have given consent to receive these

To analyse and improve the effectiveness of our advertising campaigns

To comply with legal obligations

To protect our legitimate business interests

5. Legal Basis for Processing Your Data (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases to process your personal data:

Consent — where you have actively opted in, for example by ticking a consent checkbox on one of our forms

Performance of a contract — where processing is necessary to deliver the service you have requested or signed up for

Legitimate interests — where we have a genuine and proportionate business reason to process your data, such as following up on an enquiry, provided this does not override your rights

Legal obligation — where we are required to process your data to comply with applicable law

You have the right to withdraw consent at any time where consent is the legal basis for processing. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

6. How We Share Your Information

We do not sell your personal data. We may share your information with the following categories of third party service providers who assist us in operating our business:

CRM and marketing software providers — to store your contact details, manage leads and deliver automated communications on our behalf

Advertising platforms — to run, manage and optimise our paid advertising campaigns

Email and SMS communication tools — to send you messages related to your enquiry or our services

All third party providers we work with are required to handle your data in accordance with applicable data protection laws and have appropriate security and data processing measures in place.

We may also disclose your personal information where required to do so by law, court order, or in response to lawful requests by public authorities.

7. Cookies and Tracking Technologies

Our website and landing pages use cookies and similar tracking technologies including web beacons and pixel tags.

We use the Facebook Pixel, a tracking tool provided by Meta Platforms Inc., which places cookies on your device when you visit our pages. This tool collects data about your visit including pages viewed, actions taken and device information. This data is used to:

Measure the performance and effectiveness of our advertising

Build audiences for retargeting purposes

Optimise our ads to reach people more likely to be interested in our services

You can opt out of interest-based advertising by adjusting your settings at facebook.com/settings or visiting youronlinechoices.eu.

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies, however please be aware that doing so may affect the availability and functionality of our pages.

8. Data Retention

We retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. Specifically:

We retain your data for as long as you are an active client or have an open enquiry with us

If we are unable to contact you or you cancel our services, we will retain your data for no longer than 12 months before securely deleting it

We may retain certain data for longer periods where required to comply with legal obligations

9. Your Rights Under UK GDPR

If you are based in the United Kingdom, you have the following rights regarding your personal data:

Right of access — you have the right to request a copy of the personal data we hold about you

Right to rectification — you have the right to request correction of any inaccurate or incomplete data we hold

Right to erasure — you have the right to request deletion of your personal data in certain circumstances

Right to restrict processing — you have the right to request that we limit how we use your data in certain circumstances

Right to data portability — you have the right to request your data in a structured, commonly used format

Right to object — you have the right to object to processing based on legitimate interests or for direct marketing purposes

Right to withdraw consent — where we rely on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at [YOUR EMAIL ADDRESS]. We will respond to your request within 30 days. We may need to verify your identity before processing your request.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

10. Data Security

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your information against unauthorised access, loss, destruction or alteration. All data is stored within secure third party platforms that maintain their own security standards and certifications.

Please be aware that no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

11. Third Party Websites

Our website or landing pages may contain links to third party websites. We are not responsible for the privacy practices or content of those sites and we encourage you to review their privacy policies before providing any personal information.

12. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe we have inadvertently collected such information, please contact us and we will take steps to delete it promptly.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory or operational reasons. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or the way we handle your personal data, please contact us:

CrafFlowMedia London, United Kingdom Email: [email protected]